Here are the 5 items you should consider when evaluating Wix vs WordPress:
Wix is a website builder designed to help complete beginners create their very own website. You don’t need coding skills, experience, or even tons of time to build a website using Wix – you just need an internet connection. Wix comes with over 510 stylish templates to choose from, great quality in-built features such as blogging and ecommerce tools, as well as a large app store that allows you to add extra functionality to your site. While Wix does give you tons of creative control, it doesn't quite pack the same punch as WordPress.
WordPress is a popular tool for building all kinds of websites, from small personal blogs to multimillion-dollar online stores. It gives you complete creative freedom, allowing you to design your website exactly how you want it. This does mean it comes with a steep learning curve, though - you’ll need at least some coding knowledge to successfully use WordPress. Unlike with Wix, you'll be in charge of your site's hosting, security and general maintenance which you'll need to update regularly. This can be quite complex to do.
Since Wix is not an open source website builder, you cannot freely modify the platform or tools. Only their own in-house developers can create tools and adjust the platform.
You still have really good creative control over the design of your Wix website (more below), and you won't have to worry about any tools not functioning, or your website breaking.
All the tools provided to you by Wix are closely monitored and tested within its own operating environment. This means that you won't have to worry about any technical aspects of your website as this is all taken care of by Wix.
However, this also means that if you want to insert non-Wix widgets, it won't be easy (or possible in some instances, depending on the tool). But Wix does have an App Market where you can find extra tools that have been configured specifically to work with your Wix site, with simple 1-click installations.
If any issues arise, Wix has a dedicated, 24/7 support team to fix them for you (more details below).
WordPress is an open source platform so you can pretty much modify your website however you want to as you have full access to the codes (assuming you are a decent coder, or if you are working with one).
A lot of people like WordPress as the community offers you thousands of free plugins so you can add more tools to your WordPress site. However, not all plugins are built well, so installing poorly built plugins can expose you to security hazards, or can conflict with / break your website.
The free plugin developers may or may not help you when such issues arise since the plugins are free, or the developer may blame other plugins for the conflict (more about support below).
Purchasing premium plugins will entitle you to support, but does not guarantee that they will fix all issues for you as the conflicts may be caused by other plugins (which is beyond the premium plugin developers' control).
Having said that, there are some really well built WordPress plugins out there, but you should exercise caution and test them thoroughly with your website before using them. Picking the right plugin will improve your website's functionality, but a bad plugin may be harmful to your website's performance.
Wix is one of the easiest website builders available today, and is a much easier platform to use compared to WordPress.
It is a pure drag & drop website builder, so you can insert content literally anywhere you want to, move your content around, all without touching a line of code.
If you are not a technical person or have no interest, time or money to learn a bit of code, then Wix can be a good choice for you to build your website.
Wix provides you with a very comprehensive help center fully of user guides (in both text & video formats). This makes it pretty easy for you to find out more about how to use various tools.
Learning how to use WordPress proficiently is a lot more challenging than Wix.
The main reason being that WordPress is not a drag & drop website builder, so the placement of your content really depends on how the template you are using is set up.
If you want to move an image gallery (for example) from the top right corner of your page to the lower left corner, you can't just drag it down there. You will have to modify the codes to the template to do so (or hire a coder to help you with that).
Essentially, although WordPress is a very powerful platform, to be able to use it effectively, you will have to modify codes to achieve what you want.
If you are proficient with code, or working with a good coder, WordPress can deliver a much more functional site than Wix.
As mentioned, Wix has a very comprehensive library of guides to help you understand how all their tools work together.
If you want more direct support, they provide you with 24/7 email support, or you can speak to a support representative on the phone. Wix also offers you a forum where you can post questions and interact with other users.
As mentioned above, since all the tools are built by Wix themselves, they will be able to take ownership of any issues and troubleshoot them (instead of shifting this responsibility to other tool creators).
Since Wix has a dedicated support team for you, all of your questions are answered, and it does not matter how many times the same questions were asked by others before (unlike the WordPress forum).
WordPress has a gigantic community forum where users have posted millions of questions in search of answers.
While a lot of questions are answered (but not necessarily effectively resolved), a lot of questions are not answered at all. Also, getting an answer might take days as a lot of the moderators are volunteers, so they are under no obligations to answer your questions right away.
The main issue is that there are huge volumes of questions being posted, and a lot of the questions have been discussed before in other threads. So if you post a question, it might be ignored as it has been asked in the past. You may have to dig through volumes of forum postings to find some sort of answer to your question.
As mentioned above, no one is really obligated to answer your question unless you pay for it. And given WordPress.org and a lot of its plugins are free, getting someone to address your concerns can be difficult (unless you hire a good WordPress developer to help you).
As discussed, Wix is a "closed" system so they handle and manage all the performance and security updates for you, so you don't have to worry about the technical aspects of building websites.
All this is managed by Wix in the background, so you don't have to click any update buttons, or worry if the updates of certain tools may cause conflicts with other tools.
Having all this managed for you frees up your time to focus on other things that are more important to you.
Similar to Wix, WordPress is continually updating its platform to fix bugs and improve security. When updates need to be deployed, you will receive an alert on your WordPress dashboard. You simply have to click the update button.
That is the easy part. The challenging part is that when WordPress updates, your theme and plugins will also need to be updated as well, so they remain compatible with the latest version of WordPress.
While a lot of theme and plugin builders will also update to remain compatible, a lot won't (especially for free themes & plugins). This can expose your website to user, performance or security issues.
So with WordPress, you will need to be aware of ongoing maintenance work as it is not uncommon for certain functions to "break" when WordPress have updates.
Wix offers you 7 premium plans, ranging from $5 to $35 per month. The higher the plan, the more tools you get. Just note that you can still use Wix for free, but it will display a Wix advertisement on your website.This will be removed when you upgrade to the $11 a month Combo paid plan
The premium plans include the drag & drop website building interface (no coding required), over 500 templates for you to choose from, hosting services, and dedicated support team (note that if you sign up to either of their VIP plans, you get dedicated support services from their VIP support team).
Wix is pretty much like an all-inclusive package where all your website building needs are provided and serviced by Wix. You won't have to piece together bits and pieces like you would have to with WordPress.
If you sign up for an annual plan, Wix gives you a free domain for the first year ($10 - $15 value).
The ongoing cost of using Wix can range from $60 per year (Connect Domain plan) to $420 per year (Business VIP plan).
I think that just the 24/7 dedicated support, phone support, as well as having all the technology managed for you to free up your time, is already well worth the monthly plans (getting good help on the internet nowadays is difficult and rare).
For WordPress.org, you will have to pay for your own hosting service which can cost about $7 per month (being very general here, as the price range varies depending on the quality of the hosting service provider. Bluehost is a popular WordPress hosting service ).
If you purchase a premium theme, this can cost you anywhere from $30 - $175 per theme (depending on how reputable the theme developer is).While most plugins are free, some of them are paid as well (ranging from $15 - $50 per plugin), depending on what you need and if you want support (as mentioned above).
You will also need to purchase your own domain name ($10 - $15 per year).
Your initial investment if using WordPress can range from $139 to over $200, depending how many premium plugins you end up using.
If you hire a developer to help you create your site, make customizations or for troubleshooting, your cost will increase substantially on an ongoing basis, and can be a challenge to budget for.
Keep in mind that the learning curve of using WordPress proficiently is also pretty high. So you should factor in the cost of your own time as well.
Wix: Much easier to use (no coding required, just drag & drop content around), no backend maintenance required from you, lower cost and ongoing commitments over the long run. Your costs are very predictable. But your website will be a lot less customizable when compared to using WordPress, as you can't modify the codes to your website.
WordPress: More flexibility and highly customizable (if you know a bit of coding). Requires hands-on the ongoing maintenance, higher initial learning curve and most likely higher financial commitment over the long run. Costs are less predictable, depending on whether you need to hire a coder to help you, the frequency of hiring, and the quality/caliber of the coder.
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