Types of Websites: 11 of the Most Popular Types of Websites

It’s thought that as many as 380 new websites are created every minute. That’s over six websites every single second!

With so many different websites out there, it makes sense to sort them all into many different ‘types’. In fact, when talking about types of website, you could write a list that goes on forever – not that we plan to, of course!

Websites can be categorized in terms of functionality, design, and content. This means that if you were to ask an editor to name ‘the different types of website’, they would give you a completely different answer to a web developer or casual shopper.

Popular Types of Websites

It might not be realistic to list every single type of website, but here are 11 that crop up again and again. Bear in mind that most websites could (and probably will!) fit into one or more of these categories:

  1. Blog
  2. Business
  3. Brochure
  4. Crowdfunding
  5. Ecommerce
  6. Educational
  7. Media or Entertainment
  8. Nonprofit
  9. Personal
  10. Portal
  11. Portfolio

1. Blog

A blog

A blog is a website that’s regularly updated, run by one person or a small group, and is normally written in a laid-back style.

In terms of the content, when it comes to blogging, the world really is your oyster. Hell, there’s even a blog about oysters!

Even if your site won’t be a blog, it’s still a handy extra feature to add interest and authority to your site. Just make sure you’re committed to keeping it fresh and updated!

2. Business

A business website

A business website is any kind of website that represents your business. Even small local businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s digitally-minded world.

A website is one of the easiest ways to show what your business is all about, and find those all-important new customers. Your website should have an about page, and details of how people can find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses that plan to sell directly through their website.

3. Brochure

A brochure website

When categorizing websites by functionality, a ‘brochure’ website is the simplest type. Brochure websites typically only have a few pages, and are used by small businesses that need a simple online presence. They effectively act as an online brochure, giving an overview of what the business is, and how you can get in touch. The content on these websites is generally pretty ‘static’ – that’s to say it’s rarely updated.

4. Crowdfunding

A crowdfunding website

Crowdfunding is the modern way to fund your idea. From the sublime to the ridiculous, crowdfunding was the secret to bringing everything from fidget cubes to meat soap to market.

Crowdfunding websites work by taking ‘pledges’ of different amounts from lots of people, in order to hit the target amount needed to produce the product. Popular crowdfunding websites include Kickstarter and Crowdcube.

5. Ecommerce

An ecommerce website

An ecommerce website is any website that directly sells a product or service. Not to be confused with a business website, with an ecommerce website you can add products or services into your cart, and pay for them through the site. Ecommerce makes up an ever-increasing portion of sales in the US.

Find out more: Top 7 Ecommerce Platforms

6. Educational

An educational website

The term ‘educational’ covers a broad range of websites.

Educational websites use any combination of games, articles, videos and images to educate their audience. These might be geared towards fun learning for children, or offer courses to adults, such as Coursera and EdX.

7. Media or Entertainment

A media website

Media websites contain regularly updated content on current affairs, weather, sports and entertainment. News sites like CNN and entertainment sites like ELLE both fall into this category.

The content on media sites is dynamic, meaning it’s updated regularly. Big media sites will publish multiple articles and videos every single day.

8. Nonprofit

A non-profit website

Nonprofits may not be classed as businesses in the same way, but they still need a website. These will generally be quite simple, outlining what the nonprofit is about and showing visitors how they can get involved, donate, or support in some other way. Nonprofit websites will often have a function to collect email addresses, and to create a database of people interested in keeping in touch with the organization through newsletters.

9. Personal

A personnal website

You might have heard the phrase ‘personal brand’ bandied around, and having a website can form a huge part of this.

Share pictures, share thoughts, or treat your site like a digital CV. The choice is yours!

You don’t need to be a creative (see ‘Portfolio’ below) or a blogger (see ‘Blog’ above) to benefit from having your own website – and you don’t even need to spend any money making one.

10. Portal

A portal website

Portal websites, like Yahoo, bring together information from lots of different sites and present them in one place.

Web portals can be internal websites for organizations like schools, or for big businesses. It’s a centralized place to share news, training and updates, and for students or employees to access their emails and files. Users will need their own specific login to access these portals.

11. Portfolio

A portfolio website

If you’re a writer, artist or designer, you’ll want to go one step further than a personal website – this is where a portfolio website can help.

These are a way for creatives to showcase their work to future employees, market themselves as freelancers, and generally get their name (and work) out into the big wide world.

Types of Websites: Summary

We’ve taken you on a whistle-stop tour of 11 of the most popular types of websites around today.

In the time it’s taken you to read this article, around 1,997 new websites have been created. If you’re yet to create yours, why wait?

Is there a type of website you wish we’d covered? Let us know in the comments!

Popular Ways of Building Websites

Now you have an idea of the different types of websites available, let’s take a quick look at how they’re built

When it comes to building a website, there are two different routes:

1. CMS

The first option is to build a website using a Content Management System (CMS), such as WordPress. You can do this yourself by downloading WordPress or another CMS system, buying a template, and building your site using code. You’ll need to pay for a domain name, and to host your website too.

There are advantages to building a site this way, but you’ll need some technical knowhow to get you there. If you choose to enlist a web designer to build your site, this is the route they’ll probably choose.

2. Website Builder

Website builders are online platforms that let users create their own website based on a selection of templates. You don’t need to know how to code to use a website builder – they’re generally really easy to use, and you’ll pay a monthly fee to keep them going. They’re perfect for business websites, ecommerce websites, blogs and portfolios. More complex websites – think portals and media sites – will most likely need to be built with a CMS system.

Not all website builders were created equal, though. And if you’re going to commit to using one for your website, you’ll want to know it’s the best one for the job.

That’s where we can help.

We’ve carried out extensive research into website builders over the last few years. We paid for plans with all the biggest website builders, and got everyday people to use them and give us their feedback. We’ve compared features, and compared prices too. Read our guide to the best website builders to see what we found.


How much does a website cost?

This really depends on what type of website you need, and how you want to go about building it. Many website builders offer free plans, so you could get a website live without paying a cent. More complex websites will require work from a web designer and/or a web developer, and could cost upwards of $10,000.

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About Hannah Whitfield

Hannah Whitfield

I’m Website Builder Chart’s Content Manager, which means I’m in charge of checking everything written for our site, as well as writing my own articles.

I started writing about the wonderful world of the web around two years ago, and haven’t looked back since. Put simply, there’s never been a more exciting time to get online. Having tested all of the best website builders and ecommerce platforms on the market, I’m in a great position to help you do just that!

I hope you find our articles helpful, and please feel free to pop me a message with anything else you’d like to see here on Website Builder Chart.

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